![]() It’s just a commercial decision.” United Artists, the company distributing The Yellow Submarine said they were “absolutely astonished” at Rank’s decision. “It’s not a flop but some of the results at the pre-release theatres were frankly disappointing. “There are no surprises in the film business,” said a spokesman wearily. With this publicity, it looks like we’re on to a good thing.”Īt Rank’s headquarters in Belgravia, they were less sure. I mean it’s rubbish isn’t it? But the phone has been ringing all morning with people wanting to know if it is still on. “I thought we were lumbered with real bad business when I first saw it. Mr Harvey Marriner, the Holloway Odeon’s assistant manager, seemed a bit dazed at the turn of events. ![]() By the time Ringo, Paul, John, and George had belted out All you need is Love for the umpteenth time they had got that message, at least. “Ravi Shankar who’s he?” replied one pop corn chewing 12-year-old, “I don’t know about him but it was a rave.” Upstairs, in the pricey six bob seats, there were empty rows and the atmosphere was definitely cooler, apart from one mutually engrossed courting couple. The audience, 90% under 16, dotted with a few shopping mums with toddlers asleep in their arms, whistled the tunes, joined in the gags, and generally seemed to enjoy themselves. Rank’s decision to withdraw the Beatles’ 90-minute cartoon film The Yellow Submarine from half the cinemas in its chain because of unfavourable pre-release audience reactions struck no chords with the fans in the four bobs at the Holloway Odeon in north London yesterday. “Smashing” … “I like the songs, who cares about a story” … “Came in halfway through but it was great”… “Them critics, they’re a bunch of creeps …” Beatles’ stalls fans rave but back row silent Still, it’s nice to hear the songs, and if you want a refresher course in modern graphics, do drop in. It might have worked in live-action where the charm of their presence would have pulled it off in cartoon form, it soon begins to pall. ![]() The film actually looks as if everybody got together, decided which Beatles songs they were going to use, and wrote the film around them.
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